What's in this business Workout?
Despite challenging economic conditions both domestically and globally, finding and retaining the right people for the right jobs at the right time remains one of management’s greatest challenges. New Zealand’s aging population and workforce, coupled with a declining birth rate and loss of some of the most skilled people to Australia and other overseas markets means that the 'skills shortage' should not be put on the back burner during the global financial crisis.
And despite rising unemployment levels, finding and retaining the right people with the right skills for your organsation will still be difficult as ever. All these factors add up to the fact that getting recruitment and retention strategies right for the future should be a key motivator for all organisations
A crucial foundation stone of any recruitment and retention strategy is a company’s employer brand. Regardless of whether your organisation is small, medium or large, private sector or a government department or agency, and regardless of industry, your employer brand is what 'sells' you as an employer and ensures you are seen as unique and attractive to the exact employees you target. Understanding and developing your 'unique selling point' (USP) is critical to employer branding, which fundamentally is about communicating the company’s reputation, core competencies and culture, to potential and existing employees, and customers.
This energetic full-day Workout with employee engagement expert Avril Henry, and branding specialist David Kwasha uses a war game scenario in the real world of the New Zealand employment market to help you understand and learn how to compete in the global battle for resources.
What will I get out of this business workout?
- Insights into the current skills shortage, both domestically and internationally, and how it impacts upon your business.
- An understanding of what employer branding is and how it is vital to your organisation.
- Awareness of the differences between employer branding and employee engagement and how they both interact and effect your company.
- The skills to develop a cost effective strategy for an employer brand, regardless of the size of your business or the industry you’re in.
- A thorough understanding of how to create an employer brand that encapsulates and speaks to your recruitment, retention and culture, both internally and externally.
- Practical tools and checklists to help you develop and implement your employer brand once it is defined.
- Tools and tips on developing your own recruitment strategy.
- An understanding of the importance of retention and the ability to develop and effectively implement a retention plan in your organsiation.
- Tools to help you develop internal leadership and cultural values that are reflected in your employer brand.
- An appreciation of flexibility in the workplace and why it matters.
- Insights into the importance of leadership in the battle for resources and development of an employer brand.
- An understanding of how being an effective, inspiring leader is even more important in an uncertain economic climate.
Agenda
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Warm-up
Workout
Stretching
Workout
Lunch
Workout
Stretching
Workout |
08:30am - 09:00am
09:00am - 10:15am
10:15am - 10:40am
10:40am - 12:00noon
12.00noon - 1:00pm
1:00pm - 3:00pm
3:00pm - 3:20pm
3:20pm - 5:00pm |
Registration and Networking
Seminar
Networking
Seminar
Networking
Seminar
Networking
Seminar |
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About The Workout
About The SpeakerS
Register
Venue
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